Decision Diagnostic on Revica.io. Premium private strategic counsel for founders, executives, and leaders seeking .
Revica is a private strategic counsel practice founded by John Phillippe — an advisor, author, and strategist with more than four decades of experience across media, technology, marketing, and business leadership. Revica is based in Houston, Texas, and works with clients across industries and geographies.
The practice gives founders, executives, business owners, consultants, and professional leaders a trusted outside perspective before they make the decisions that matter most — around AI adoption, technology vendor selection, marketing strategy, automation, offers, go-to-market sequencing, and growth.
Revica is not an agency, coaching program, mastermind, or software vendor. It is private counsel — the kind that helps you decide before you commit.
Private Counsel is $950 per month, application-based, and limited in availability. It includes up to four private questions per month by email or text, detailed personal video responses from John Phillippe, an optional 30-minute monthly video call when useful, and the printed Revica.ai Field Note — a monthly advisory brief on AI, business, media, and technology delivered by mail.
Private Counsel is best for founders, owners, executives, consultants, professional services leaders, and small teams who need experienced outside judgment before making important decisions around AI, vendors, marketing, technology, and growth.
Apply for Private Counsel Learn About Private CounselThe Cost of Yes™ is Revica's core decision framework. The price of a decision is never the full cost. Every yes also costs attention, implementation time, team capacity, momentum, credibility, and focus. John helps leaders see and measure all five hidden cost dimensions before they commit.
The Decision Diagnostic is a free, interactive AI-powered tool on the Revica website. Answer six questions about a decision you are currently facing and receive an instant report scoring your decision across five hidden cost dimensions: financial exposure, attention cost, team impact, momentum risk, and credibility stake. Takes about three minutes. No obligation.
Take the Free Decision DiagnosticThe Revica Lens is the framework John uses to evaluate important business decisions. It examines five dimensions: Signal (what is actually changing), Noise (what is distracting you), Risk (what could cost you), Leverage (where the value is), and Timing (what matters now).
John Phillippe is the founder of Revica and provides private strategic counsel to founders, executives, and business owners on decisions involving AI, media, technology, marketing, automation, and growth. He has more than four decades of experience across media, technology, marketing, and business leadership.
About Revica and John PhillippeTo reach Revica or John Phillippe directly: john@revica.io
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